The VO Pro Blog

Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back.

In this post, we break down the real marketing strategies voice actors need to start booking consistently.

We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites.

This is your intro to the systems we go even deeper into during The Rise of the Self-Made Voice Actor—our free, no-fluff webinar series designed to help you build a sustainable, client-driven VO business.

✅ Register for the free series here: https://training.vopro.pro/hub-page-2025-05/

You’ll learn:

• How to identify and target high-value clients

• What to say in cold outreach emails that actually get replies

• The branding and positioning moves that get you taken seriously

• Why most voice actor marketing fails—and how to avoid the trap

Skip the guessing. Start marketing smarter.

✅ Draft your outreach emails with VO ClientConnect™ GPT: https://training.vopro.pro/clientconnect/

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Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out.

Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work.

Learn how to market your VO business

Discover what clients really want

Stop guessing — start booking

This is the real talk most voice actors never hear. We’ll cover everything from building a client list to writing cold emails that don’t suck. So if you’re ready to get serious about how to market VO, this video is your roadmap.

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AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor?

In this post, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch.

👉 Discover what clients still crave that AI can’t replicate

👉 Learn how to stand out, not shrink back

👉 Stop marketing like it’s 2016 and start booking like a pro in 2025

This isn’t panic. It’s strategy.

Download The (Free) Voice Actor’s Guide to Positioning Against AI: https://welcome.vopro.pro/ai-positioning-guide

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Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic pics?

In this post, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on strategy that works in the real world.

If you’re serious about growing your VO business online, this is your playbook.

You’ll learn:

• What to post (and what to stop posting)

• How to build trust with content

• The #1 shift that turns views into bookings

Whether you’re using Instagram, LinkedIn, TikTok, or YouTube, these VO social media tips will help you promote your voiceover business with confidence and clarity.

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If you believe that marketing your voiceover business means becoming a sleazy salesperson or shouting “Hire me!” into the ether—you’ve been sold the wrong story.

Voiceover is packed with insanely talented people who genuinely care about their craft. But when it comes to marketing, most of them shut down. They ghost social media, avoid email outreach like the plague, and hope their demo will magically do all the talking.

So if marketing gives you the ick, keep reading. Because I’m about to flip everything you think you know on its head—and show you how to grow your VO business in a way that feels natural, aligned, and genuinely enjoyable.

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You’ve probably landed here because, somewhere along the line, you heard one of three things:

1. “You’ve got a great voice! You should be a voice actor.”

2. “You can have a profitable voice acting business in 90 days!”

3. “All you need is a mic and a closet.”

And now you’re staring at your screen asking yourself: Is voice acting right for me?

Alright, if you’re new here, my name is Paul and I’m a long-time voice actor and VO business coach, and I don’t sugarcoat shit. This isn’t The Shiny, Happy VO Blog. This is real world advice from someone who has success and wants you to succeed. So if you want smoke blown up your ass, this is not the place for you.

Yes, voice acting is a phenomenal, creative, fulfilling, empowering career.

But it’s also mind-bogglingly hard, uncertain, competitive, and sometimes glorified by people trying to sell you a shitty course, and bad demo, and a dream.

So buckle up. It’s reality check time.

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The first time AI voices started sounding halfway decent, a lot of voice actors had the same reaction. That sinking feeling. The one that starts as a whisper in the back of your mind: Is this going to take me out?

For years, synthetic voices were a joke. Robotic, choppy, completely lifeless. Nobody took them seriously. Then something changed. The tech improved. AI voices started sounding more human. More natural. Some of them could even express emotions—at least in a way that fooled casual listeners.

Suddenly, AI wasn’t just a novelty. It was a tool that companies were actually using to replace human talent.

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If there’s one question every new single solitary voice actor asks starting out it’s this: How much should I charge?

If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and, crucially, your level of experience.

So let’s break this down the right way, because guessing—or even worse, undercharging—can do more damage than you think.

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