5 BIG CHANGES to LinkedIn in 2024: What VOICE ACTORS NEED to Know

LinkedIn's got a ton of changes in store for 2024. And if you're not up to date, then you could be missing out on huge opportunities and getting left behind.

LinkedIn is bringing a massive change to creator mode, a dedicated services section, search filters, and a whole lot more.

In this video, I'll break down five big LinkedIn changes for 2024, what they mean for you as a freelancer, as a voice actor, and maybe most importantly, how to update your LinkedIn profile to take maximum advantage and have the best possible effect in light of all these changes.

marketing, social media, businessPaul SchmidtFebruary 22, 2024LinkedInComment

J Michael Collins: "P2Ps Are in DECLINE"

In our chat with J. Michael Collins, he emphasizes the importance of using voiceover sites wisely and not overspending on memberships.

He highlights the significance of having a strong marketing game and reaching out to clients on a regular basis.

He also talks about the benefits of search engine optimization for visibility and attracting clients. JMC emphasizes the importance of networking and building relationships in the industry.

Finally, he provides some insights into what can be expected at VO Atlanta 2024.

interviews, AI/TTS, the vo industry, rates, marketing, conferences/conventionsPaul SchmidtJanuary 29, 2024JMCComment

Voice Actors’ Top 5 Biggest Social Media Mistakes

If you're like most voice actors, you feel an immense amount of pressure to post on social media, hoping to use that as a business development strategy, which takes a ton of time and effort and sweat and stress.

You’ve got to plan it, conceive it, design it, produce it, and schedule it. Oh my God. No wonder you're stressed out.

But here's the thing. You're probably going to all this trouble for virtually nothing in return in terms of revenue produced from all that time and sweat and stress and everything else.

The fact is, every voice actor I know is all over social media, and most voice actors still struggle to grow their business. So, what gives?

I'll tell you what gives: content marketing on social media sucks as a business development strategy for voice actors.

And today we're going to talk about why that is, why you're wasting so much time, what social media is good for, and how to properly use it to your advantage.

So, here are the top five biggest social media mistakes voice actors make.

business development, marketing, messaging, social mediaPaul SchmidtDecember 14, 2023social media Comments

Your 6-Point Plan to ROCK VOICE OVER and LIFE in 2024

You have a choice. You can decide right now that you're going to keep doing what you've been doing and keep getting what you've been getting.

Or, you can decide right now that you're done with excuses, done with kidding yourself, and done with half-assing your career and your life.

I said in last week's episode, there are two kinds of people in the world: those that make excuses and those that make it happen. And the fact of the matter is, you can't make it happen without a plan.

Decide. Right now. You're either going to rock the coming year or it's going to rock you.

You already know without me even having to ask you if you executed in the past year or not. If you kept the promises you made to yourself or not. If you were consistent or not.

Now, doing the same things next year as you did this year only makes sense if you made significant progress this year. If you didn't make significant progress this year and you've decided you're done making excuses and you're ready to make it happen, then listen up.

Today, I'm going to give you a six-point plan for killing in the coming year.

The 6 BIG Reasons YOU'LL QUIT VO

If you are a professional voice actor or audiobook narrator, you have one job, and that is to stay in the game as long as possible. Voice over is not a long game. It's an infinite game.

Author Simon Sinek says that in finite games like football or chess, the players are known, the rules are fixed and the end point is clear. The winners and losers are easily identified.

But in infinite games like business or yeah, voiceover or even life itself, the players come and go. The rules are changeable and there is no clearly defined endpoint.

In VO we know this. The players come and go all the time. People every day are coming into and going out of this business. The rules of voiceover are changing all the time. This audition wants natural and authentic. This one wants a classic announcer. Yet, this third one wants quirky and offbeat and on and on and on and on.

And of course, in voiceover, as in all business, there is no clearly defined endpoint. That's why you hear it often referred to as a journey. There is no destination. Again, your job as a video pro is to stay in the game as long as possible.

So, what are the biggest threats to staying in the game? I'm so glad you asked, because that's exactly we're going to talk about today.

Here are the six reasons you'll quit voice over.

The 5 Biggest LIES in Voice Over & the REAL TRUTHS BEHIND THEM

One of the biggest problems that folks new to the business coming into voiceover run into as new voice actors is how to separate, how to sort out the good information from the bad.

In fact, it's one reason I started this channel because there is a substantial amount of factually incorrect garbage going on in our business that's floating around out there and the only way to fight that is with real facts and honest truth.

Now, is truth in the eye of the beholder. Largely, yes. But again, there's stuff out there that is just factually garbage and has to be called out as such.

So, today we're going to do just that. We're going to talk about the five biggest lies in the voiceover industry, what the source of those lies are and the corresponding truths that you need to know to be a successful voice actor.

casting sites, marketing, professional development, the vo industryPaul SchmidtOctober 19, 2023lies, fiverr, upworkComment

The TOP 7 REAL Reasons You’re Not Booking VO Jobs

It's no secret. Actors historically are notoriously bad business people. We just are.

And statistically, we're even bad at booking work, something that we're supposed to be able to do as part of the job.

Even elite voice actors book maybe 5 to 10 out of every 100 auditions they do. And chances are you're booking way less than that. And today I'm going to teach you why.

5 MUST-HAVE Features of Your Voice Over Website

Maybe you’re building your voice over website for the first time. Or maybe you’re redesigning your VO website. How do you design your voiceover website to not just look good, but to actually help grow your business? Specifically, what are the website features you must have? How do you make it easy for customers to do business with you through your website?

So in this video I’m going to give you 6 website features you must have on your voice over website to insure it will help you grow your VO, and at the end I’ll tell you how you can get my Top 10 Website Strategies ebooklet that has 4 additional strategies you can use to boost the effectiveness of your VO website design.

marketing, the vo industry, business developmentPaul SchmidtAugust 10, 2023website design, websites, VO websitesComment

NEW! VO Pro – A Private Global Community JUST for Voice Actors

There are a million voice over Facebook groups and most of them are great, but let’s face it, Facebook itself is a toilet and all the groups are largely the same thing – it’s an online forum and that’s mostly it. Discord is powerful but looks like Slack on meth and has a big learning curve.

So the question has been how do we leverage the power of community to help educate, connect, and support voice actors in a way that we currently haven’t been able to reach.

How do we bring together growth-minded, driven voice actors who are committed to their craft, along with top coaches, the best educational tools in the business, and help them more deeply connect with each other, learn from each other, and support one another?

Well, I have an answer: VO Pro.

The VO Pro Blog